The nutritional supplement industry has long marketed itself as a bastion of health and wellness, a trusted resource for those seeking to optimize their health.

Yet, in a recent legal complaint filed against GNC Holdings, LLC, serious allegations cast doubt on the integrity of one of the industry’s largest players. A class-action lawsuit accuses GNC of misrepresenting the magnesium content in its “Super Magnesium” supplement—a product ostensibly designed to deliver a vital nutrient but, according to claims, provides less than half of what it promises.

This case exemplifies a troubling pattern within the supplement industry, where regulatory loopholes and insufficient oversight allow companies to make bold health claims with little accountability. GNC advertises that two caplets of its Super Magnesium supplement contain 400 mg of elemental magnesium, representing nearly the full daily value.

However, independent testing, as cited in the complaint, indicates that the actual magnesium content per serving is only 152 mg. This substantial discrepancy raises pressing ethical questions about transparency and consumer trust.

The stakes of these allegations go beyond mere numbers on a label. Magnesium is an essential mineral critical to multiple bodily functions, including muscle contraction, nerve function, and heart health. For individuals managing health conditions that necessitate magnesium supplementation, the difference between the advertised and actual dose could have real consequences. When consumers purchase a product labeled with a specific nutrient concentration, they are acting on a promise made by the company—a promise that GNC, it appears, may have broken.

GNC’s history of regulatory scrutiny intensifies the gravity of the current case. In 2015, the company was implicated in an investigation by the New York Attorney General’s office, which led to a public commitment by GNC to strengthen its quality control processes, including the use of DNA testing to verify supplement ingredients.

Similarly, in 2016, the Federal Trade Commission required GNC to improve practices concerning the safety and labeling of its products. Despite these promises, the current lawsuit suggests that GNC’s commitment to transparency and quality may be more of a marketing strategy than a genuine priority.

Without stricter regulation, the supplement industry remains a marketplace where deception can easily flourish.


there’s also a crap ton of lawsuits against granola manufacturers for having similarly misleading claims about its protein content